Melanie Martinez – The Trilogy Tour
As the main contact with the client, my role was to understand and grasp the creative wishes of Melanie Martinez and translate them into a coherent concept book and artistic direction for the team. We developed the visuals and animations for 32 songs, divided between her Lollapalooza and American tours, and the Trilogy World Tour. Employing technology and artistic expertise, we crafted visuals to align with her performance style. All environments were produced in Unreal Engine for real-time animation. Our aim was to tell a complete story that accompanies the lyrics with seamless transitions between the songs and to enhance the concert experience without overshadowing the music.
Agency
Normal Studio
Date
May 10, 2024