As the Creative Director for Normal Studio, I led this ambitious projection project in collaboration with a Chinese theater team, utilizing three of the Shenzhen giant silos. We reimagined the classic Rapunzel fable within a Chinese cultural context, bringing the narrative to life in a three-dimensional setting. This involved a 360-degree projection across two of the silos, ingeniously integrating the silos’ architecture to amplify the immersive experience. This approach seamlessly blended storytelling with cutting-edge projection technology, transforming the traditional tale into a captivating and innovative spectacle.
